September 2021: What’s new from Apple?

iPhone 13

Apple aficionados will be more than familiar with the usual timetable of new product launches from Apple which sees key new products being unveiled at similar times each year. In more recent years, there have been multiple ‘fall’ (or autumn if you prefer) launches and this year looks set to be the same. 

So, if we are still expecting a further autumn product launch – what did Apple release in September?

Let’s take a look.

iPhone 13

The new iPhone 13 led the way with Apple announcing a new iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max.

The main theme for the iPhone 13 is a bigger battery and, therefore, longer battery life ranging from an additional 1.5 hours to 2.5 hours, depending on the model you choose. 

The iPhone 13 has been launched in a range of new colours whilst some ‘traditional’ colours such as Space Grey or Silver have been withdrawn – at least for now. 

All iPhone 13s are now powered by the Apple A15 Bionic chip and offer 5G connectivity in areas served by 5G. The minimum storage of the iPhone 13 has increased to 128GB although you can splash-out with up to 1TB.

The camera has been improved across all models and now includes ‘Cinematic mode’ that allows you to hold focus on a moving subject. The iPhone 13 Pro and Pro Max models boast three rear facing cameras including a zoom lens, wide lens and ultra wide lens. 

Apple Fitness+

Apple’s subscription service Apple Fitness+ is being expanded having only previously been available in a limited number of countries and in English. The rollout includes translation into 6 languages and updated fitness programmes for specialist sports such as winter sports. In addition, social features have increased with the option to participate in Group Workouts.

Clearly the aim is to encourage Apple fans to engage with Apple subscription services rather than choosing other providers such as FiiT or Peloton. 

Apple Watch 7

Although we are still waiting for a confirmed release date, the Apple Watch 7 is on its way. The overall look of the new watch will be similar to the Apple Watch 6. The main changes are a more robust screen that is 20% larger than the current series, faster charging and new colour options. 


The revamped iPad (10th generation) now comes with an Apple A13 processor, 12 megapixel front facing camera for improved video calling services and increased storage at entry level whilst remaining at the price point of the 9th generation.

iPad Mini

An all new iPad Mini joins Apple’s tablet line- up featuring a 12 megapixel camera, stereo speakers, Touch-iD sensor on the top button, 5G connectivity and the now standard USB-C connector rather than Apple’s own lightning connector. The iPad Mini is compatible with the 2nd generation Apple Pencil and is available in a new range of colours. 

What was missing?

Several items that had widely been expected to be announced were missing from the new product line up. We had been anticipating new AirPods to be released along with a launch date for the computer macOS Monterey software, in addition to the long awaited roll out of the higher specification MacBooks and iMacs powered by Apple’s latest chip. 

Given the previous timescales cited by Apple, the latter was particularly conspicuous by its absence prompting the industry rumour-mill to speculate on a further release of products being announced towards the end of October or early November in time for the Christmas market. 

Keeping you up to date

As always, when new products are released by Apple, the XMAC team will take the time to review and evaluate them in order to provide you with the best possible pre-purchase advice when you need it. 

If you are considering a new Apple purchase, please get in touch and we’ll be happy to help you make the best choice for your needs and budget – which might not always be the latest model!

For help to “Mac-simise Your Apple Experience” simply call XMAC on 01420 538575 for a free initial phone consultation.